No idea... but, the customer demographics are different.Originally Posted by Jaxius._
(for those not knowing what Jaxius is talking about, these are the prices here of these two size-classes)
GEN Deluxe (US RRP - $17) - - 25 KM... 29 BW... 30 TW/TG/TRU/M...
RID Warrior (US RRP - $15) - - 29 KM/TG/BW... 30 TRU... 32-35 TW...
The RID toys are are like regular gimmick toys, they are aimed at parents and "gift" purchasing by those who most often buy random toys in a toyline (or even random toylines) and don't know that RID Warriors are cheaper than GEN Deluxes in America ($15 Vs $17). As such, they could be made to pay more for it, and not question it if it is in their budget.
The GEN toys are aimed at committed collectors (new or old) who are there to specifically buy certain toys, and are more likely to factor in pricing, because they buy often enough to be familiar, or they have been online about their hobby. As such, they would purchase from alternate sources, like importing, if it is cheaper.
I would like to think that Hasbro Australia have done this intentionally, so that the RID (and gimmick) toys are subsidising the Generations toys here, because they are aware of the two target demographics... knowing that if they have to raise prices due to the dropping AU$, the RID toys will still sell here at higher prices, but the GEN toys are less likely to.
Reply With Quote