The box art looks like it would fit right in with the other Hasbro and JP Combiner Wars/Unite Warriors boxsets.

The one thing that someone on TFW noted, is that it doesn't say "BotCon" or "BotCon 2016" on the box. If it wasn't for the "included Pin" image saying BotCon on it, you'd never know that it was a BotCon exclusive boxset.
I think it would have looked better having the BotCon label on the box and not have cheapen the image by having "included pin" slapped on it... which is a standard feature that few people even care about anyway.