Is the game this good, or worth the expense?
According to the CEO of the company that produced the Transformers Earth Wars app game, a person has spent about US$150,000 on in-game purchases.... that's over AU$220,000.

Someone has way too much money to waste... and what do they have of saleable value to show for it, or even to be famous for?

It is also disturbing to have the game industry to talk so casually about the software that identifies these big spenders, to help the game companies target them with offers to keep them spending. (similar to the gambling games that identify problem gamblers and send them free credits to keep them hooked, to then spend their own money when the freebies run out)