The GIJoe fans were getting emails as well that were saying Memberships were ending December 31st, but unlike us, they didn't get reassured that Hasbro had plans for the future of the Club/Convention.

I was surprised that the GIJoe club was ending, as it is FunPub's favourite Brand (they were doing Joe conventions for about 10 years before they did BotCon, and their senior staff (aside from Pete) are GIJoe fans... and never got interested in Transformers, despite running the Club and Convention for several years (at the time I was asking each of them)).
That was what made me think that they probably had the licenses taken from them, as I would have expected them to try to keep doing GIJoe stuff since they are big fans.

I guess the GIJoe toyline will just become one of the usual Movie toylines, that will only see product out for 6 months around a movie, and then that's it.