I think there is an element of truth to both your perspectives. Content (comics with large runs, cartoons that get airtime) drive sales. I loved the Visionaries comic in Transformers UK and it made me want the toys. mask cartoon made me want the toys. But nostalgia won't sell toys in big numbers (remember even GI Joe, with two movies, didn't get toys on Australian and international shelves). I don't think a live action movie is going to work with either properties,but a animated series just might.