Quote Originally Posted by griffin View Post
- There is a mention of "Frustration Free Packaging" specifically for Online Retailers, which could mean more toys that are not for regular retail release, just being packaged in a bag inside a brown box, like the Amazon exclusive Rescue Bots toys last year... as online retailers don't need fancy packaging, and prefer a more condensed packaging for storage.
The plain packaging idea seems logical. Online customers will buy products without seeing the packaging prior to purchase*. Therefore, the design of packaging becomes irrelevant. However, there will be customers who purchase a premium product and believe the packaging should also have a premium feel.

* Unless they've seen it in a physical store, of course!