Kmart has Starter pack $25. Haha... Yeah, Nah.
That's the price my local game store has on it so I assume it's around what we can expect to see.
Great to see it in Kmart, I didn't expect the game to be that accessible.
Definitely a game where you can safely skip the starter set if you'd rather just buy some boosters though.
I saw it for 17 at PAX, if you're going to a local convention sometime soon have a look at anyone selling board/card games and you might pick it up for similar(don't expect cheaper boosters though)
I think US$15 translates to about $21 right now, so it wouldn't hurt to knock a couple of dollars off. But Australian retailers are paying much higher shipping costs to get the product to their stores than their US counterparts, so I don't think it's too bad.
The Starter and booster packs are at Big W stores too, but I didn't check the price.