My understanding is that DLX price point has actually been RRP $30 for some time, it's just most stores e.g. Kmart have set it at $25 (TBH a lot of place seemed to have switched DLX and Warrior class bc I some places the Warriors were more expensive than the DLX figures which was not meant to happen lol), so this isn't a HUGE price increase, and after TLK it seems they're continuing the trend... wonder what the PR reason is (not fancy packaging) :P