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Original RRP was 16800JPY, or 17640JPY if we include tax, which works out to be AU$220 today - although the Aussie Dollar was really strong in 2011, at times reaching if not even exceeding parity against the USD, so it was more like $200. I was in China when this toy came out and I remember seeing it in Beijing, and if I'd bought it at the time it would've worked out to be about an even $200. But yeah, even at current exchange rates it'd be around $220.
I know a guy who's preordered this MP9 reissue for $340, so about $120 above its initial RRP. Even factoring in inflation that seems like a steep hike to me. <shrugs>My guess is that this must be a limited production run (if this is true then fair enough, lower volume = higher prices).