The problem is that Hasbro can’t please everyone, and for this line at least they’re going for the casual mass market who have limited knowledge on what a quality Transformer is. Just the other day I was visiting my niece (5yrs) and nephew (3yrs) and to my pleasant surprise they were watching Rescuebots. I can bet that their parents have different views to myself on what to look for in a quality Transformer and will pay whatever price is on the shelf.