I just can't quite understand what this toyline is being done in service of. Are these figures really going to bring new collectors into the line?

I think that we're having a hard time adjusting as collectors purely on the basis that this is the toyline for the main ongoing television fiction of the series, and the toys are PreSkool level at best. Granted, RiD2015 was a step down, but the toylines for Prime and Animated were at the level of the simultaneously released movie/generations figures.

Quote Originally Posted by GoktimusPrime View Post
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The only part of those Ultras I've seen that even remotely tickles me is the faux macross style missile spam gimmick on Starscream.