How's this for a cross-promotion...
The TV show called The Goldbergs (centres on a boy growing up in the 1980s and features a lot of Transformers toys and elements), actually had the Ectotron toy in this week's episode in America, just days after it was first revealed through NY Toyfair.
Keeping in mind that that episode would have been filmed a few months ago, it's amazing to think that Hasbro had this toy included in an episode that was to be timed to this week... because if it had aired just a week earlier, it would have attracted some attention by fans wondering what it was.
Even more extraordinary is that this toy didn't leak during all that time since it was filmed a few months ago.
A copy of its 8 second appearance was tweeted out here.