Very very cool, especially that planet mode with the mouth gimmick! I imagine they'll be revealing little extras along the way like some tiny scaled figs (Galvatron?), or a swappable broken eye?

I seriously doubt this thing can genuinely sell 8000 units direct to consumers (no retailers) in North America. But I would bet heavily that it's going ahead no matter what and the target is purely there to help encourage sales and lock in as many orders as possible. Hasbro are in total control of the platform, they will just flip that number past 8000 on the last day if they need to.