I'd say that it would end up being available to everyone at some point, if they don't sell out to the toy dealers who are probably selling them for a markup on ebay.
Is the Red Card a Target credit card, or just a shopper data collector like the Myer One card or Flybys card here?
Since Target don't post to known shipping forwarders, if you were going to have it posted to someone in America, maybe get them to order it for you, and pay them for it.