lol reading his bio actually made me laugh! Some outrageously funny facts from Wikipedia
"...The tagline associated with these toys was "Powerful living rocks!"
"...There were vehicles for the Rock Lords to drive in battle"
"...The Narlies - The furry animal companions to the Rock Lords"
"...Chunk from Toy Story 3 is based on the Rock Lords toyline"
Whacktackular 80's toyline