The Sunday Herald Sun had a story about comics today with an interview with the founder of IDW.
The story ended with this note
Images accompaning the story included detail of Hot Rod from the issue IDW ongoing #1 cover, Ultra Magnus from #2 (I think), and a rather spoilerific page from issue 6."Star Trek and Transformers comics and James Patterson graphic novels are being launched in Australia this month by Wilkinson Publishing in association with IDW of the US. They will be available from newsagents, bookshops and online"
IDW comics haven't been hard to get in the dedicated comic shops, but this should make them more available to kids (and older fans) who don't visit the comic stores.