Northcote had the Activators which are now full price of $14.99, which after 25% is $11.24

That's a bit confusing. They are currently $11.24 which is 25% off their newly adjusted regularly price of $14.99, down from the $16.99 they scanned at a few days ago.

I'm seeing an interesting priced reduction trend everywhere. TRU is dropping prices, Target, etc. Are we finally seeing a USD/AUD adjustment?