From what I can read on the internets, the same policy is true at Target...so I might just go in tomorrow and layby me a Jetfire and Fallen in lieu of the toy sale, to make sure I don't miss out.
Be careful - I asked if I could laybuy a Jetfire and price match it when the sale began. I was told no, once you laybuy in Target you are commiting to pay the price the item is being sold for at the time of laybuying.