The wiki, at the moment, doesn't consider what we call the Transformers (2010) toyline to be exclusively movie-based. But it's hard to judge because there are so few new molds in there at the moment, and all of them, including the ROTF characters, have Hasbro's Autobot and Decepticon logos, NOT the live-action movie faction symbols (which are SLIGHTLY different).

The new TF 2010 molds seem to be a halfway point between the movies (the backwards legs) and Classics (bulkier looking, less kibble, less detail), which I suspect is a calculated move by Hasbro so the transition from this short-lived yellow box line to Transformers: Prime is smooth.