I guess like Prime, Soundwave has the character nostalgia effect. He's the guy everyone remembers so casual fans are equally eager as the hardcore fans. Last year I saw MP 10 in store only once and I read on the boards somewhere there weren't many Primes turning up on ebay after the release so presumably the majority were actually bought by fans/collectors. Add the scalpers on top of all this I just wish I'll have the same luck as I did with Prime last year (which I really doubt now..)