If they keep the prices unchanged, the Starscreams are going to shelfwarm, because they have more stock than Optimus (that makes no sense either), and it will have been out for 4-6 months in Asia and America for almost half as much.

The same thing happened with their MP Ghost Starscream - it was half a year after its JP/HK release, and it was MORE than twice the price ($250 here, $90 to import).
Is their memory that short, that they already forgot about one of their worst pricing decisions for Transformers ever.

(At least Supreme Cheetor was priced according to the RRP in America... so it wasn't TRU Australia's fault for that one failing - the Ghost Starscream and this Starscream is all on TRU, for over-pricing them, or failing to negotiate a realistic price from Hasbro)