It still amazes me that they have a toy line for what is in essence an adult / mature rated film I know that Spike said that word 'shit' in TF:TM, but that's not even in the same ballpark as 'how do you say get the f@#k out of the way in Chinese'. I wouldn't take my 10 year old to see it (for the record, my kids are younger anyway) and therefore wouldn't expect him / her to want any of the toys. IMO, it's the parents pushing the toys on their kids, but after 4 movies over 7 years, it's the parents who have gotten over it. If the movies were aimed at a younger age bracket, then it would allow the franchise to grow with them bringing in new young fans every time a movie is released. Personally, I wouldn't mind a PG Transformers movie because in reality, TF:TM is still the best, even without the added swearing, ass shots, dirty jokes etc.