Okay, bad example as I don't buy much domestically so I still have my mind still remembering 2013 prices.
This topic shows the point I was trying to make, in that the stores charge such a large range, the "official" prices are only a very rough guide that should not be expected in stores. Hence the need for *actual* retail prices in sightings... otherwise no one knows what the new toys are really priced at here for price-matching or saving time by going to the cheapest option first.