It's "ToyFare," not Toyfair. Toyfair is an annual dealer's convention in New York at FAO Schwarz.
Regular issues of ToyFare typically list more recent Transformers, but they do occasionally publish special editions which have more complete listings of Transformers. I suppose if you want a more comprehensive guide for older stuff you might want to look at a specialised guide book.
I prefer not to use Cliffbee...(The hit count gives its owner a big head...
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