For our most youngest members who may not remember, this is what Happy Meal Transformers looked like in 2003:

...and this is what they look like now. The price hasn't changed. You could purchase each of the Armada Happy Meal toys separately for $2 and you can still do the same now - so the $2 price has remained constant. IMO the Armada figures gave us WAY more bang for our buck compared to Happy Meal Toys today which are just ab-so-lute rubbish.