Yep. I've come to the same conclusion. I tried to advise PC about this too on their FB page - basically saying that consumers
are willing to pay more for more reliable service and suggested that they would be better off increasing their prices if it meant better reliability. But shortly after posting this was when I got blocked.

I wasn't being nasty or anything, just offering advice. Cos their defence seems to solely revolved around,
"But we're cheap!" -- yeah, but cheap at what cost? It was acceptable when they were just a bit slower than other retailers but ultimately still reliable, but this clearly hasn't been a sustainable business model. They need to adapt. And honestly, even if their prices are on par or even slightly dearer than Japanese RRP then I reckon that they could still stay in business. You don't have to always beat your competitors' prices, simply being able to match (or come close to matching) their prices is often good enough.
But I've come to the same conclusion as you. I paid full RRP for my MP36 which was $60 dearer than PC's price, but the important thing is that I have the toy
now. I managed to find MP35 at a slightly cheaper price than PC's, and again, I have the toy
now.