For some reason there seems to be a corporate inhouse believe that people largely prefer Superstar Funana's art and style.

Most art that you see for promotional merchandising material are Pat Lee's marshmallow bots (jigsaw puzzles, posters and other peripheral merchandise) and I don't think that the 'dull surprise' expressions in the Universe packaging was a coincidence.

However it appears that they are slowly catching on that the style sucks and are making improvements.

Although AHM has a much more cartoony and distinct style than most of the 'previous' IDW books its decent and reasonably good but its not hard to see that it is indeed inspired by Dreamwave's in house style which could have been a corporate push based on the constant use of Dreamwave art in Transformers merchandise.