They may officially say that its not but much of these two toys appear to be heavily influenced by Animated including 'warped' G1 tributes (such as a young kup just like young prime) but still obvious G1 referenced characters and very bright cartoony colors. The Elite Guard theme also gives that away.

It's possible that they planned this set to be in the Animated universe but late in the game Hasbro may have denied them that and FP was forced to shoe horn them into a 'forced' G1 continuity.