Their factories can only pump out so many toys, and in 2007, everything was put on hold for the Movie toys, which they couldn't even keep up with. After the theatre-DVD 'season' ends around Oct-Nov, we should see the winding up of the movie toys, and a return of non-movie lines. Like Prime and Generations. And if we are lucky, they might still throw out a wave or two of non-movie toys during that May-Oct Movie season.