AUS Target DotM Competition & Website

[griffin]

From the endcap display at a Target store, a website promotion was listed, called 'Unlock the Secrets' (UtS), at this location - http://transformers.target.com.au/

The Promotion has 12 small prizes over 7 weeks, plus a grand prize at the end.

Purchase any Transformers Item over $5 at Target between May 15th to July 3rd 2011, to receive a 3D gamecard (12 different collector cards, released over the 7 weeks - see schedule below).
Each card has a different 6-digit code on the back, which grants entry to the part of the UtS website corresponding to that Card.

Entry to the UtS website with your code enters you into one of the 12 prize draws over the 7 weeks, as well as the Grand Prize Draw.
Grand Prize entry also requires a 25-word entry at time of entering code for the 12 minor prizes.

Entry is open to all Australian Residents, online only.
Promotion is valid whilst stocks last.
Excludes Layby purchases.


Schedule of Collector Cards and Prize Draws:
(each week looks to be Mon-Sun, with prize drawn that next Wed)
Week 1 - Cards/Draws 1-4 (drawn 25th May)
Week 2 - Card/Draw 5 (drawn 1st June)
Week 3 - Card/Draw 6 (drawn 8th June)
Week 4 - Card/Draw 7 (drawn 15th June)
Week 5 - Card/Draw 8 (drawn 22nd June)
Week 6 - Card/Draw 9 (drawn 29th June)
Week 7 - Cards/Draws 10-12 (drawn 6th July)

(Card 10 is week 7 in T&Cs, but week 6 on the section for entering access codes)

Winners will be notified by email and prizes sent by courier within 3 weeks of being drawn.


The 12 Minor Prizes contains:
1 TF Leader toy
1 TF Voyager toy
1 TF Deluxe toy
2 TF3 Video Games
1 TF DVD Boxset
1 Target $50 Giftcard
(Total Target Retail Value of each pack - $500)

The Major Grand Prize contains:
1 PS3 120Gb Console
1 TCL Transformers TV
1 Nintendo 3DS
1 Exclusive Transformers toy(?)
2 TF3 Video Games
1 TF DVD Boxset
1 Target $500 Giftcard
1 "complete" set of Mechtech TF toys
(Total Target Retail Value of this pack - $7,820)

The 12 minor prize draws are random, and are not requiring a gaming permit for being under $5000 value.
The Grand Prize is a game of skill, based on the 25-word entry submitted with Entry Code.
(I don't know yet what the 25-word question is)

Promotion is by Hasbro.