I'm not sure I understand. What do you mean the franchise is stail or that it might be the end of it? Didn't the latest TF movie bring massive profits for Hasbro? With WFC and FOC they've remained a new universe that I think a lot of fans love. TF Prime isn't too bad, could have been much much worse (it could have been in the Bayverse). There's an abundance of toys out at the moment (unfortunately they are basically the same as TF2007). The MP line is looking great. What's not to like at the moment?