I have always been a believer that loyalty is a two way road. If only one side is loyal while the other is not then it falls more within the realm of exploitation. I don't want to be the fan version of an abused wife, constantly getting a slap in the face as a reward for my ever present care and support.
That is why I have no loyalty towards Hasbro - Why should I? They don't have any loyalty towards me as a customer, fan and unofficial promoter of their products.
I say that for any future convention/event/booth, we should borrow a page from 3rd party company practices and just create our own 'robots that transform' theme. As Hasbro said, don't ask, don't tell.