Ah, you're right - Bumblebee isn't a redeco.
So why bother create a new figure, and then give it a colour it never has on TV or in comics... and then have a yellow BBee Kreon.
Hasbro have pretty much guaranteed that one to be a retail failure - those people not already sick of Bumblebee, or don't yet have one of the previous two versions, aren't going to want a black one.