That's not entirely true. Most of the money would have been pocketed by Michael Bay and Paramount/Dreamworks. Yes, Hasbro would also make a handsome earnings on the side because of royalties/licensing for using the Transformers names, images etc. - but I don't know if I'd call that "direct funnelling." <shrug>
Also...
+ Masterpiece came out long before the movie (2004)
+ Classics also started before the movie (2006)
+ While Animated came out after the first movie, it was conceived/developed before it. Animated was to be Hasbro's "back up" in case the first movie flopped.
+ Alternity <---as a TakaraTOMY developed line, I really don't know how much movie earnings from Hasbro would have gone into this. I would be surprised if Hasbro split their earnings with TakTOM.
And I thank him all the more for that.
Oh yeah Goki, there's no doubt that the largest proportion of returns would've been directed at Michael Bay, the Actors, Paramount & Dreamworks but of that pie Hasbro (As you say) would've definitely made a nice return for themselves and after shareholders have taken their part the rest I'm sure would've gone into R&D.
So whilst most of the money would've gone else where, funds still would've definitely been directly designated for R&D IMO.
- Whilst the Masterpiece line certainly was in production before the movies, funds still would've flown onto the line in the cases of MP-9, MP-10 & MP-11.
- Indeed, the 'Classics' line was made during the production of the 1st film but the Universe 2.0, Generations & Reveal The Shield would've certainly been beneficiaries.
- Again; whilst it would've initially been funded prior to the movie, Animated by the end of it's run was sure to have received financial benefits derived from said earnings but unfortunately for it and Hasbro - Cartoon Network execs are D***s.
- Being that HasTak are so intertwined with their most profitable major property, I'd be very surprised indeed if the Japanese blokes didn't receive their due for the IPs they created - In a lot of ways Hasbro is just a bloated marketer for TakTom IMO, as most of the work on the toys are done by the Japanese and as evidence you only need to compare TFs with Starwars TFs; the later of whom have definitely been confirmed to be developed by Westerners at Hasbro.
My Transformers Collection (24/01/12) - My Soundwave Collection (04/02/13) - My Wants List (20/08/2013)
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I think TakaraTomy are getting the short end of the stick these days. They do the work with design/complex-engineering, and "own" the management of the outsourced, 3rd party Chinese factories on behalf of Hasbro, but it would appear that Hasbro has control over whatever the factories produce because retail prices (and obviously wholesale prices) in Japan are as high as they are here... So TT do all the work designing and getting the toys built, but Hasbro owns the physical product to actually sell to TT and the non-US Hasbro branches (which they do at more than twice the price they sell to their own US retailers, to make more commission-per-unit, out of foreign sales than they do from domestic sales). Which makes more work for those non-US markets/Branches to sell the Brand to retailers at that higher cost.
That's a pretty sweet arrangement for US Hasbro - they manage their Brand's direction and make the millions each year, but it's other bodies, before and after they get their hands on the toy-products, that do all the "heavy lifting" to give consumers & fans these toys.
I think this is true. As far as the movies are concerned, the toys appear to be little more than merchandising. This is a reverse from past history in which the media was there as support from the toys which were the main factor.
Bay and the studios may have gotten a huge cut from the movie but Hasbro still profited immensely.