That's not entirely true. Most of the money would have been pocketed by Michael Bay and Paramount/Dreamworks. Yes, Hasbro would also make a handsome earnings on the side because of royalties/licensing for using the Transformers names, images etc. - but I don't know if I'd call that "direct funnelling." <shrug>Originally Posted by Hursticon
Not only that, but the earnings from those movies have been directly funnelled into the development and production of all the TF: Animated, Classicsverse, TF: Prime, Masterpiece, Alternity and Kreo toys; as well as the TF Animated/Prime Cartoons and other ventures - Hell even a couple of amusement rides!
Also...
+ Masterpiece came out long before the movie (2004)
+ Classics also started before the movie (2006)
+ While Animated came out after the first movie, it was conceived/developed before it. Animated was to be Hasbro's "back up" in case the first movie flopped.
+ Alternity <---as a TakaraTOMY developed line, I really don't know how much movie earnings from Hasbro would have gone into this. I would be surprised if Hasbro split their earnings with TakTOM.
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