Heading back into Kissplay territory, it seems that Transformers in Japan are using "young" girls to help promote the toyline once again.

Since the main demographic of Transformers collectors are male, what better way to promote Transformers, than by having an all-girl pop group in short videos, that aims to educate the masses about the new series of Prime and their Micron partners.

As a manufactured girl group (like Spice Girls & One Direction), Tokyo Girls' Style is made up of 5 (late) teenage girls, and there are five short videos so far.
Video 1
Video 2
Video 3
Video 4
Video 5

It's all in Japanese though, but they are said to be talking to Vector Sigma. We get to see toys being transformed, and some CGI Microns.