I agree that Hasbro tend to make terrible large Transformer toys, though some of there other lines have good large toys. Packaging wise this toy looks a bit like Hasbro's huge Star Wars toys, which I hear were very popular and well made (for Hasbro). So maybe Hasbro has learned what sort of features fans and kids want in a super expensive toy.

Or maybe it's another one to add to the pile with ROF Devestator.