Seriously guys, if you can find me a brand new MIB Masterpiece Grimlock for less than that ($220~) price more power to you, but it's not going to happen and that makes this a great price because aftermarket sucks massively for Transformers.
So, by that rationale, if they were to release him for $400 and aftermarket prices were slightly above that, you'd still consider that to be a great price? I'm looking at it from a different perspective i.e. what you're actually getting for $220.