I went to a charity screening raising funds for the Royal Children's Hospital (in Melbourne), I even won a Chima model in a raffle they had, as well as some other nifty giveaways (Lego were fairly generous in donations for the raffles and auctions that were held). In retrospect, I think I could have done a bit more to promote the event, but it was close to a sell out anyway.

The movie was great! Although, with the genius reveals at the end of the film now being "out there" as it were, I'm not sure how a sequel would work. They'd have to come up with a pretty good fresh premise to make it worthwhile.