This just posted from the PWTToo Facebook page:

Quote Originally Posted by Play With This Too
Later this week we'll announce when our Kickstarter will begin. Right now, we're very happy to tell you that these figures will start at $39 each. The more figures you pledge for the more you'll save! We're doing everything we can to keep the prices as low as possible for everyone. Thank you for your support so far!
I'll just remind you that Rik Alvarez has said in interviews that they were shooting for a 30 day long Kickstarter, and they wanted it to END during TFcon USA, which happens on October 16-18th, so if that's still the plan, I'd count back 30 days from that and you probably have a good guess for when this begins!