I don't really have much experience with toy Kickstarters, I've backed more than a few miniature game ones and some have gone stratospheric. 90 grand is a fair ask, but not to crazy from the manufacturing side, but perhaps a bit tricky for an unknown company that has never produced anything before which means there already a little risky.

Not knowing how much it costs to engage a factory to build these guys, it's hard to say how fair their prices are, but it does seem there is little incentive to jump on the Kickstarter beyond just getting one each of the two molds. Their previous KS was too ambitious, perhaps the pendulum has now swung to far in the other direction.

I dunno other Kickstarters I've seen offer special deals to the first 100 backers, or with regards to some of the possible stretch goals maybe they could have said once they reach a certain threshold all versions of this mold get and extra accessory free. To me those sort of incentives always seem to do well as every time the KS goes up high enough everyone wins, so people start pushing the KS to their friends and they get free advertising of a sort.

Anyway not sure if it applies in this case, but just my musings.