Quote Originally Posted by DELTAprime View Post
Where do you find these numbers? I'd like to see them for myself and send in a correction to Seibertron.
I go by this site in the past for monthly sales numbers.

IDW sales are small in comparison to the three major companies, with very few comics ever breaking into the top 100 every month... and when they do, it usually isn't a Transformers comic.
Last month they got to #81 with a My Little Pony comic. And the next highest were - another MLP, then TMNT, then X-files, then GIJoe, THEN... Transformers at #168.
That means 167 other comic titles that a comic shop got in during March were more popular than Transformers... compared to being a #1 comic during Dreamwave.

So even if Seibertron's numbers are wrong, you could imagine that IDW would like to be one of the big boys in the industry with sales figures, and could have had some new readers from all those non-comic buyers reading 10s of thousands of comics with the toys.