Sigh, one day old, and already out of date. I hate how ebay keeps changing stuff. Wish they'd make up their minds or find something better to do. OK, new guide, now with pictures.
1. Bottom of page, click the highlight.
2. Drop the highlighted box and choose "Listing removal reasons"
3. Drop down the next box and choose the blue highlight. I feel that one is close enough for bootleg toys.
4. Click the highlight.
5. Optionally check the email to me box, then click the highlight.
Next you should get a message in your email account associated with your ebay account, (if you did the optional), and a message in "My Ebay" about the item you reported.
Note; doesn't seem you can multi report anymore. Bummer.