I have the opportunity to buy a Transformers animated CliffJumper misb, what do people think it's worth, the only one I can find on eBay is going for over $100 which I think is ridiculous.

after all it's just an activator and not that old.
the only other one I can find is on Crave for $20.
Was this a limited release item or is there something else screwy going on here.