Mike Coogan, Toys 'R' Us Britain's Marketing Director, clearly has not done his research :

"Back in the '80s all the kids wanted to own the Transformers robots, and while they died out during the '90s they are hugely popular once again due to the 2007 movie which was based on the original series,” he added.
A little of the mark in reality , marketing wise perhaps not?

Still, good news for the fans in the U.K.