Yeh it is a bit hefty at first glance, but the $60 tag includes two "headmasters" and a sword. $20 a piece aint so bad and it does provide a much, much cheaper and cartoon accurate alternative for those who don't yet have Spike.
You make a couple of good points there man , is it just me or do the (Headrobots) Headmaster Bot modes look identical to all their previous releases though?