Judging by the packaging and certain early characters (like Barricade), the BotShots isn't TFPrime themed, but are likely to include present and past characters like SpeedStars/RPMs did.
Being a gimmick line, this demonstration video has been released, showing off a secondary gimmick that mirrors the "rock paper scissors" game.
Damn those things are so tiny... they shoulda gotten a smaller guy or kid to demonstrate, so that they didn't look like Micromasters to that guy.
They are priced at US$5 (about AU$4.60) in America... so if they are released here by Hasbro Australia, expect to pay about AU$12-15.