ITS NOT $100 a figure!!!! That was some dimwit yank that said that and guesstimated.
TFC have not specified the price, but if thousands of ppl buy it, it will help reduce the manufacturing costs incredibly and save costs going forward.

I expect a 2000-3000 piece run.
They need to make 1500 at least to cover costs before they even factor in wages.

Either way, third party products have been in general great. I look at City Commander/Not-Springer/Bruticus/Superion and I am in awe of them....

Having said that, Hasbro/Takara have delivered some magnificent figures this year... (Jazz/Tracks/Wheeljack/Warpath/Scourge/Blurr/Drift...)

Overall - its been a great year for classics...