Thought this would be an interesting discussion to bring up...

If you were an Hasbro Executive and were tasked to design a new TV show/Movie Franchise/Video Game Series that would keep Transformers a running brand throughout future generations, what would you do? (you could only choose to contribute one series)

The TF franchise started on TV as a cartoon (G1), then evolved into CGI cartoons (BW, UT) and now is running on a trilogy of Live Action Movies, another CGI show (PRIME) and even video-games (WFC). What would you make next?

If I could produce a TF series, I'd do a live-action TV series called Transformers: Battlefield Earth. Tv shows are very expensive now (FOX's 'House' costs $5mil an ep. ), depending on the show some shows consider each episode to be a mini-film (speaking financially lol). The downside of TV series is that because you have to fill in much more run-time you're prone to having more slower moments throughout the show, but I think it's all a matter of how I would handle my budget, if I spent my money wisely, I could get explosions in every single episode ala Burn Notice's later seasons.

Content-wise my show would be focused on Autobot missions on Earth like NEST in ROTF, where the Autobots would go on missions hunting down Deceptions on Earth and throughout the show the Transformers learn more about humanity and how similar it is to themselves; they learn vital life lessons like standing up for yourself, coping with loss, vengeance and how to deal with social injustices. The Decepticons won't be getting their asses kicked every episode though, throughout the series they'll learn important things too, like the power of fear, intimidation and corruption and use those things to crush the Autobots. There wouldn't be any human-protagonists, more human side-characters.

For filming most footage would be of extras running away while props fly at them or explode lol. No need to waste money on hiring a Shia Lebouf like character when that money can be spent on GGI robots kicking the crap out of each other!