What were you searching on Google, to get that ad to come up? I was trying a few different permutations, but the closest I got was this:
...which isn't as bad as using the actual "Transformers" brand name, but they are still trying to cash in on any interest in Kre-O by consumers who don't realise it isn't by Lego (by saying that they (Lego) have ones that can Transform - something you wouldn't automatically associate to Lego, as their products are more a 'building' theme than 'transforming' theme).
The gloves are definitely off between Lego & Hasbro, with both companies now aiming to poach consumers of their rival's markets (Lego with their boardgames, Hasbro with their Kre-O).
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